Super

Super

Super is a FinTech brand with a mission to help people get more out of life by providing them with ways to build credit, save money, travel more, and earn cashback.

Black credit card with hot pink lightening bolt design, floating in front of cell phone with Super App on the screen.
An anthropomorphic, hot pink circle, get's an idea.
Illustration: A hand holding a credit card, taps card onto wireless payment machine.

Animation
Illustration
3d renders

We partnered with Super’s in-house team just as they were wrapping up a complete company rebrand. Out of this rebrand came an adorable mascot named Spottie. We were tasked with bringing Spottie to life through animations used within their website, app, and advertising—including a 2023 Super Bowl commercial.

We also developed 3D renderings of their credit card that could be easily mocked up with static photography or animated to float in fun ways.

Black credit card with hot pink lightning bolt in the center
Anthropomorphic, hot pink circle sitting cross-legged, working on a laptop
Anthropomorphic, hot pink circle dancing
Anthropomorphic, hot pink circle smiling and looking around while getting scanned
Anthropomorphic, hot pink circle walking and pulling luggage
Anthropomorphic, hot pink circle feeling love
Anthropomorphic, hot pink circle with party hat pulls confetti canister
Anthropomorphic, hot pink circle holding a bag of groceries
Anthropomorphic, hot pink circle looking through binoculars
Anthropomorphic, hot pink circle, tapping foot and thinking

2023 Super Bowl animation

This teaser commercial aired in Chicago just as the game began (sound on for the best experience).

The animations for the 404 page and card activation were some of our favorites.

Grafik has been my go-to creative agency for years. Besides being creative, personable, and fast, they are able to fully integrate with my in-house team and act as an extension of our design department. I can always count on them to multiply my team's output. Whether you have a large, small, or no creative department, Grafik can step in to support any requests that come your way!

Tommy Pesavento
Senior Creative Director, Super

hand holding shopping bags with Super lightning bolt
man sitting and turning to dog with wagging tail
Woman snapping polaroids, polaroids falling to the ground
Anthropomorphic, hot pink circle waving