Brand illustration, motion & campaign design for Super.com
Super.com case study
We partnered with Super.com, a fintech and consumer technology platform focused on helping people spend less and save more, to develop ongoing creative assets spanning illustration, motion design, digital campaigns, and presentation materials.
Working as an embedded creative partner, we support the Super brand across marketing, product storytelling, and digital experiences while creating expressive visual content that communicates complex ideas with clarity and personality.
From homepage animations and teaser videos to social content and presentation design, the work helps Super engage users while maintaining a cohesive and recognizable brand voice across channels.
Animation
Illustration
3d renders
The Challenge
As a fast-growing technology company, Super requires a continuous stream of high-quality creative assets to support product launches, campaigns, and brand storytelling.
The work needed to:
Communicate complex financial tools simply and visually
Maintain consistency across marketing channels
Support rapid campaign development
Feel engaging, optimistic, and accessible
Scale across web, social, and presentation formats
Extend the brand’s illustration and motion language
The creative system had to be flexible and fast-moving while maintaining a polished, cohesive brand presence.
Ongoing Creative Partnership
We collaborated closely with the Super team as an ongoing creative partner, developing visual assets that support both marketing and product storytelling.
This partnership approach allows for:
Rapid concept development
Consistent visual language across initiatives
Scalable illustration and motion systems
Cohesion across internal and external communications
By building a shared visual toolkit, the brand can evolve while maintaining clarity and recognition.
Illustration System & Visual Storytelling
Using their established illustration style, we expanded a library of custom assets used across campaigns, product storytelling, and digital marketing.
These illustrations help:
Simplify complex financial concepts
Introduce warmth and approachability
Reinforce brand personality
Create consistency across channels
The illustration style balances clarity and character, ensuring the visuals remain accessible while supporting a modern fintech aesthetic.
Motion Design & Animation
Homepage & product animations
We developed custom homepage animations and motion elements to enhance the digital experience and guide users through key product features.
These animations:
Increase engagement and time on site
Clarify product benefits visually
Add energy and personality to the interface
Reinforce brand consistency across touchpoints
Teaser & campaign videos
Teaser videos and short-form motion pieces were created to support product launches and marketing campaigns. These assets help build anticipation, explain new features, and create cohesive campaign storytelling across platforms.
2023 Super Bowl animation
This teaser commercial aired in Chicago just as the game began (sound on for the best experience).
The animations for the 404 page and card activation were some of our favorites.
Homepage animations for the App launch
Presentation & Marketing Materials
We designed presentation templates and visual materials used across internal and external communications.
This included:
Investor and leadership presentations
Marketing decks
Visual storytelling frameworks
Campaign graphics
The goal was to ensure that every presentation feels aligned with the brand’s visual identity while remaining flexible for internal teams to use.
Social & Digital Campaign Assets
We developed a range of social media graphics and campaign visuals designed to maintain brand consistency across fast-moving digital channels.
These assets support:
Product announcements
Feature highlights
Brand storytelling
Ongoing engagement
The system allows for quick adaptation while maintaining a cohesive visual language.
Grafik has been my go-to creative agency for years. Besides being creative, personable, and fast, they are able to fully integrate with my in-house team and act as an extension of our design department. I can always count on them to multiply my team's output. Whether you have a large, small, or no creative department, Grafik can step in to support any requests that come your way!
“
Tommy Pesavento
(Formerly) Senior Creative Director, Super
A Flexible Motion & Illustration System
Across all deliverables, the focus has been on building a scalable visual system that can support Super’s continued growth.
By combining custom illustration, motion design, and adaptable templates, we created a toolkit that enables:
Rapid campaign rollout
Consistent cross-channel branding
Clear product storytelling
Engaging digital experiences
This approach ensures that the brand remains dynamic while maintaining strong visual cohesion.
Outcome
Our ongoing partnership with Super provides a flexible creative foundation that supports marketing, product communication, and brand growth.
The work enables:
Consistent visual storytelling across platforms
Engaging motion and animation systems
Scalable illustration libraries
Faster campaign development
Cohesive presentations and marketing materials
Together, these elements help Super communicate clearly, launch confidently, and maintain a strong, recognizable brand presence.
Need illustration, motion, or campaign design support?
We partner with technology and consumer brands to create illustration systems, motion graphics, and digital campaigns that scale across platforms.
If you need a flexible creative partner for ongoing brand and marketing work:
