FinTech / Illustration and motion
Illustration, motion, and campaign design for Super.com. Including a 2023 Super Bowl commercial.
Super.com is a FinTech and consumer technology platform helping people spend less, save more, travel more, and earn cashback. A fast-growing brand with a distinctive visual personality, and a continuous need for high-quality creative to keep up with it.
We worked with Super as an embedded creative partner, developing illustration, animation, and campaign assets across web, social, product, and advertising. From character animations and homepage motion to teaser videos and presentation design, including a 2023 Super Bowl commercial that aired in Chicago as the game began.
Art Direction / Illustration System / Motion Design / Character Animation / Event Branding / Website Graphics / Merch Design / Marketing Materials
The Challenge
Super moves fast. New products, new campaigns, new features, and a continuous need for creative that keeps up without losing coherence. The challenge wasn't a single brief. It was building a creative partnership flexible enough to handle whatever came next.
Ongoing Creative Partnership
We worked with Super's in-house team as an embedded creative partner, developing illustration, animation, and campaign assets across web, social, product, and advertising. The relationship was built around speed and trust. Show up, understand the brand, deliver without a long ramp-up.
Illustration System & Visual Storytelling
Using Super's established illustration style as the foundation, we expanded a library of custom Spottie animations and characters used across campaigns, product storytelling, and digital marketing. The goal was always the same: make complex financial concepts feel simple, warm, and distinctly Super.
Motion Design & Animation
Motion was the heart of the work. Homepage animations, product feature reveals, teaser videos, card activation sequences, 404 page animations. Each one built within the brand's visual language and designed to move the way Spottie moves. Energetic, optimistic, a little playful.
The biggest moment was a 2023 Super Bowl commercial that aired in Chicago as the game began.
2023 Super Bowl animation
This teaser commercial aired in Chicago just as the game began (sound on for the best experience).
The animations for the 404 page and card activation were some of our favorites.
Homepage animations for the App launch
Presentation & Marketing Materials
We designed presentation templates and campaign visuals used across investor communications, product launches, and internal materials. Every deck built to the same standard as the consumer-facing work.
Grafik has been my go-to creative agency for years. Besides being creative, personable, and fast, they are able to fully integrate with my in-house team and act as an extension of our design department. I can always count on them to multiply my team's output. Whether you have a large, small, or no creative department, Grafik can step in to support any requests that come your way!
“
Tommy Pesavento (Formerly) Senior Creative Director, Super
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