Public safety / Client since 2025

A complete brand identity system for RapidSOS. Connecting first responders to the people they protect.

RapidSOS builds mission-critical AI for emergency response, connecting 911 centers, first responders, and the data they need to save lives. Their platform is used by thousands of public safety agencies across the country.

Founded in 2012 and now over a decade into building the infrastructure behind emergency response, RapidSOS had become something significantly larger than their original brand reflected. The company had simply outgrown the identity they started with. The brand needed to catch up to the weight of what they had built.

Visual Identity / Brand Architecture / Brand Guidelines
Figma Brand Library / Motion Design / Launch Animation / Social Toolkit / Business Templates

Before and after

We were brought in to execute the full identity system. We translated the strategic direction into a visual language that could hold up across every touchpoint RapidSOS operates at.
That meant building a brand system designed for an enterprise and government audience without feeling cold or institutional. The identity needed to communicate confidence and reliability, the two things a public safety professional needs to feel about any tool they depend on, while remaining accessible and human enough to connect with the communities RapidSOS ultimately serves.

The result is a complete brand system: logo, color palette, typography, graphic motif, and graphic language that work together as a cohesive whole. From there we built the full suite of tools from social toolkit, presentation templates, document templates, business stationery, secondary brand logos, and a Figma brand library that gives the internal team everything they need to maintain the system going forward.

The brand launched with our brand animation that introduced the new identity and set the tone for everything that followed.