About Us
We build brands the way we'd want someone to build ours.
Leadership
Every engagement is led by Grady Fike our Creative Director, and Giulia Notari our Art Director.
You won't be handed off to a junior team. The people you meet are the same people who do the work.
Process
01 Ask & Align
Strategy comes first. Always. Before anything is designed we align on positioning, audience, and what the brand actually needs to do.
02 Make & Refine
We build brand systems designed to scale. Not just logos, but the complete visual language a team actually uses. We care about the craft as much as the concept.
03 Embed & Evolve
We don't disappear when the project ends. We stay close, ask questions, and push back when something isn't working. Our best relationships are the ones where the client has stopped thinking of us as a vendor entirely.
Services
Strategy, partnerships, identity, and execution.
Our service areas include Brand Strategy and Positioning, Identity Design Systems, Ongoing Design Partnerships, Creative for Tech and Product Companies.
Core Team
Grady Fike Creative Director
Has strong opinions about brand strategy, typography, and the importance of asking just one more question.
Giulia Notari Art Director
The reason the work looks as good as it thinks it does. Giulia has one eye on the details and the other on some fresh pasta.
John Rojas Graphic Designer
Collects dad hats while living in Spain and somehow makes every deadline look easy.
From Our Partners