HOSPITALITY / BRAND REFRESH
A brand refresh for Fox & Goose. Sacramento's neighborhood pub, since 1975.
Fox & Goose Public House has been a fixture of the community for decades. British-inspired fare, live music, and a loyal local following built over generations. The brand had warmth and heritage, it just needed a visual presence that matched the quality of the experience inside.
We refined and extended the identity across every touchpoint a pub actually touches. Website, menus, merchandise, signage, printed materials. The goal was to elevate Fox & Goose while honoring its significant heritage and following.
Visual Identity / Art Direction / Website Design / Menu Design / Print Systems / Merchandise / Signage
The Challenge
Fox & Goose had the harder brief. Not to create something new, but to honor something real. Fifty years of community, regulars who'd been coming since before some of us were born, and a personality that didn't need reinventing. It needed elevating.
Website Design & Digital Experience
The website needed to feel like the pub. Warm, direct, a little unpretentious. We built something that gets people to the menu, the hours, and the events without making them work for it. Function first, atmosphere second.
Menu Design & Print Systems
Menus are the thing every guest touches. We designed a system that's easy to read, easy to update, and unmistakably Fox & Goose. Clear typographic hierarchy, layouts that adapt to seasonal changes, and a visual tone consistent with everything else in the brand.
Merchandise & Brand Expression
The merch extends the brand beyond the dining room. Coasters, shirts, printed materials, designed to feel authentic to the space rather than like an afterthought. The kind of thing regulars actually want to take home.
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