Fox & Goose
FOX & GOOSE PUBLIC HOUSE
A landmark Sacramento restaurant and pub offering classic English dishes for breakfast, lunch, and dinner since 1975.
Visual Identity
WEBSITE
MERCHANDISE
MENUS
ART DIRECTION
We knew from the start that we wanted to lean into the playful narrative of the fox and the goose. So we developed a series of illustrated poses that could be swapped out above the wordmark or used in brand touchpoints like the front and back of a coaster.
A secondary suite of logomarks was created for smaller-scale applications, and to be peppered across menus, stationery, receipts, and social media. This eclectic system of marks reinforces the idea that Fox & Goose has been around for a long time. *One of our favorites is the goose foot-shaped mark below.
