Brand illustration, animation, and marketing design for Sourcegraph
SOURCEGRAPH CASE STUDY
Sourcegraph is a code intelligence and AI developer platform used by engineering teams to search, understand, and improve large codebases. Its tools help developers navigate repositories, write code faster, and make large-scale code changes with confidence.
We partnered with Sourcegraph’s internal marketing and product teams to create a flexible visual system that could support rapid launches, campaigns, and product storytelling across digital channels.
Our work spanned illustration, motion, social, presentations, and web, helping the brand communicate complex technical ideas in a clear, engaging, and visually distinctive way.
ILLUSTRATION
BRAND GUIDELINES
The Challenge
Sourcegraph operates in a fast-moving technical space where new features, launches, and ideas are constantly emerging.
They needed:
Visual storytelling that could simplify complex developer concepts
A consistent illustration and motion language
Flexible creative for product launches and marketing campaigns
Design support that could move quickly with internal teams
The goal: create a visual toolkit that could evolve alongside a rapidly growing developer platform.
Our Approach
We developed a creative system built to support ongoing marketing and product storytelling across channels.
This included:
Custom illustration styles
Motion systems and animation templates
Presentation and marketing design
Social and teaser content
Homepage and web animations
Everything was designed to scale across product announcements, feature launches, and brand storytelling.
Grafik feels like an extension of our own internal team. They are fully engaged in our brand and project timelines, accessible, and transparent at every stage. We know we can count on Grafik's team to produce quality work on time, every time.
“
Tracey Johnson
Brand Designer, Sourcegraph
Illustration System
We created a custom illustration style to help communicate technical ideas in a more human, approachable way.
These illustrations were designed to:
Simplify complex developer workflows
Add personality to product storytelling
Create visual consistency across marketing channels
Support both static and animated applications
Motion & Animation
Motion plays a key role in helping technical brands explain what they do.
We created a range of animations and motion assets used across marketing, product launches, and digital experiences, including:
Product and feature animations
Teaser videos
Social media motion graphics
Presentation animations
Homepage motion and interaction elements
These assets help bring clarity and energy to product storytelling while reinforcing brand recognition.
Marketing & Presentation Design
We partnered with Sourcegraph on ongoing marketing creative to support internal and external communications.
This included:
Presentation templates and launch decks
Campaign graphics and digital assets
Social media design
Visual storytelling for product announcements
The goal was to ensure every touchpoint, from investor decks to social posts, felt cohesive and on-brand.
Web & Digital Experience
We also created homepage animations and web-ready visual assets to enhance the digital experience.
These motion elements:
Help communicate product functionality quickly
Add visual interest and polish
Support conversion and engagement
Reinforce Sourcegraph’s position as a modern developer platform
OUTCOME
Our ongoing partnership with Sourcegraph has helped them:
Launch new features with speed and visual clarity
Maintain a cohesive visual language across channels
Communicate complex technical ideas more effectively
Elevate brand perception through illustration and motion
By creating a flexible illustration system, their team can continue building new campaigns and product stories while staying visually consistent.
Need a creative partner for your tech brand?
We help SaaS, AI, and technology companies turn complex ideas into clear, compelling visual stories.
Let’s talk about your next launch!
